PETA in their
article have examined firms that are cruelty free. The author argues that a
series of companies are still testing on animals. However, the Body Shop having
been acquired by L’Oreal still maintains its cruelty free practices. The author
argues that buyers want compassion across the board and hence it is mandatory
for them to stop animal testing. Despite the expansion of L’Oreal into other
countries, the author argues that they can still maintain and implement their
cruelty free policies and encourage nations such as China to implement such policies
because the number of compassionate markets are also expanding. (PETA, 2013)
Reference:
PETA (2013) ‘The Body Shop and Tom’s of Maine : Still Cruelty-Free’, Available at: http://www.peta.org/living/beauty/body-shop-tom-s-maine/ (Accessed: 9 January, 2014)
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