L'Oreal expands to China, buys back in to cosmetic testing on animals

The pedestrian notes that the recent expansion of L’Oreal into China has brought back the dark days of animal testing. The firm has acquired Magic’s holdings international in China and this move is seen as a good entry strategy into China. However, the cost of this entry is that the firm will be subjected to animal testing, a policy that the firm has strived to delink itself from. China demands animal testing for every new cosmetic product and this will impact negatively on the reputation of the firm. However, the Body Shop refused to expand because of its insistence on cruelty free products. (Pedestrian, 2013)

Reference:

Pedestrian (2013) ‘L'Oreal expands to China, buys back in to cosmetic testing on animals’, 24 August, Available at: https://www.pedestrian.tv/news/arts-and-culture/loreal-expands-to-china-buys-back-in-to-cosmetic-t/c12d5c88-d462-4c61-9833-2b60bd63bd8e.htm (Accessed: 16 January, 2014)