L'Oreal Invests $1.2 Million Into Researching Animal Test Alternatives

Cosmetic giant partners with the EPA to test chemical toxicity without animals.

The Sprague-Dawley lab rat lives for an average of three years during which time the animal is exposed to countless forms of painful and invasive testing without any painkillers. (Photo: Mauro Fermariello / Getty)

Jocelyn Heaney (2012) is his article reports of the progress made by L’Oreal in terms of stamping out the practice of animal testing. The firm has invested $1.2 million into a project that aims to research on the alternatives available to animal testing. The cosmetic giant has partnered with EPA to test chemical toxicity without the use animals. This is seen as a good move and one that is likely to impact on the company’s policies and practices regarding animal testing in China based on its commitment against animal testing. However, the regulatory issues present a problem for the firm because they are mandatory.

Reference:

Heaney, J. (2012) ‘L'Oreal Invests $1.2 Million Into Researching Animal Test Alternatives’, take part, 12 March, Available at:

http://www.takepart.com/blog-series/paw-and-order/2012/03/13/loreal-sinks-12-million-finding-alternatives-animal-tests (Accessed: 8 January, 2014)