L'Oreal launches ambitious green plan, but stumbles on animal testing regulations

L'Oreal has unveiled its ambitious sustainability plan.

James Russell (2013) argues that L’Orel has launched an ambitious green plan but the problem is that it has stumbled on animal testing regulations. The company in its plan for the next 16 years plans on slashing water use and waste to landfill and ensure that it secures 1 billion new customers. The problem however is the issue on animal testing where the firm argues that it has less than 1% of safety assessments that are conducted on animals. Another issue is the entry into China which demands samples of products for animal testing. It is only if the firm can deal with the issue that it will benefit from the plan.

Reference: 
Russell, J. (2013) ‘L'Oreal launches ambitious green plan, but stumbles on animal testing regulations’, The New Zealand Herald, 29 October, Available at:

http://www.nzherald.co.nz/environment/news/article.cfm?c_id=39&objectid=11148198

(Accessed: 20 January, 2014)