Consumers 'being misled' over cruelty free cosmetics

Amy Bainbridge (2013) reports that consumers are being misled by the notion that there are cruelty fee cosmetics. An investigation carried out by consumer choice in Australia has proved that firms are misleading consumers about their animal testing policies. It argues that companies have allowed their products to be tested on animals in order to gain entry into the lucrative Chinese market. L’Oreal in particular says it is committed to advancing the cause of alternative methods of testing but its products are still tested on animal which has given it greater access to the Chinese market. The consumer group is thus developing a non-animal test for cosmetics.

Reference:

Bainbridge, A. (2013) ‘Consumers 'being misled' over cruelty free cosmetics’, ABC news, 6 May, Available at:http://www.abc.net.au/news/2013-05-05/claims-consumers-being-misled-over-cosmetics/4669122 (Accessed: 21 December, 2013)