L’Oreal turns attention to testing alternatives in China as it ramps up regional business.

Andrew McDougall (2013) is of the view that L’Oreal has resorted to alternative forms of testing its products so as to effectively operate in China. Being one of the largest cosmetics firms in the world, the firm has come under scrutiny for operating in a nation that upholds animal testing. L’Oreal has resorted to the use of Episkin, a human reconstructed epidermis model as a replacement method for animal testing. The new innovation comes as a result of the increased speed of expansion in the nation by L’Oreal. Animal rights groups welcomed the idea seeing it as a good move by the firm. ( McDougall, 2013)

Reference:

McDougall, A. (2013) ‘L’Oreal turns attention to testing alternatives in China as it ramps up regional business’, Cosmetics design-asia, 20 November, Available at:

http://www.cosmeticsdesign-asia.com/Formulation-Science/L-Oreal-turns-attention-to-testing-alternatives-in-China-as-it-ramps-up-regional-business (Accessed: 27 December 2013)